Atlanta Falcons Primary Logo 2003 – Present

Sports Team

Atlanta Falcons Primary Logo 2003 - Present

The Atlanta Falcons team identity launched a new era for the team in 2003. The logo was redesigned with red and silver accents to depict a more powerful, aggressive falcon, which now more closely resembles the capital letter “F.” The new Falcon logo looks similar, but the Falcon has a swifter, “in flight” look.