Jacksonville Jaguars Primary Logo 2013 - Present

The Jags new logo is the result of several months of collaboration with the NFL, incorporating specific insight from Jaguars fans in 2012 and in recent years. The new Jaguar head logo was intended to be “fiercer” and more realistic. The new primary logo stays true to the team’s traditional colors, while featuring a “fiercer” Jaguar, “amplifying the powerful characteristics of the cat.”