The 2024 Angel City FC Record $250 Million Valuation and Bob Iger Sale redefined the financial ceiling for women’s professional sports globally. While the team faced significant challenges on the pitch, including a mid-season points deduction and a struggle for consistency, the club’s business side achieved a historic milestone that proved the immense market power of the ACFC brand.
The Historic Sale: Bob Iger and Willow Bay Take Control
In July 2024, the sports world was rocked by the announcement that Disney CEO Bob Iger and his wife, Willow Bay (Dean of USC Annenberg), had entered into a definitive agreement to acquire a controlling stake in the club.
The deal set a staggering $250 million valuation for the franchise, shattering the previous NWSL record and making Angel City FC the most valuable women’s professional sports team in history. As part of the transition, the new owners committed an additional $50 million in growth capital to further elevate the club’s infrastructure and global reach.
Under the leadership of head coach Becki Tweed, the team experienced a turbulent season. Despite flashes of brilliance, the club finished 12th in the expanded NWSL table. A critical moment occurred when the league issued a three-point deduction for salary cap breaches related to side letters, which hampered the team’s momentum in a highly competitive year.
The Thompson Sisters: History was made as Alyssa Thompson and Gisele Thompson became the first sisters to start a match together in NWSL history.
Top Scorers: Sydney Leroux and Claire Emslie led the offensive charge, each netting 7 league goals.
New Arrivals: The club strengthened its core by signing Manchester United captain Katie Zelem and Orlando Pride standout Messiah Bright.
Despite missing the playoffs, Angel City FC continued to lead the NWSL in nearly every business metric. The club maintained its status as the league leader in attendance, sponsorship revenue, and total revenue. By the end of 2024, the club’s “10% Model” had successfully re-invested over $5 million back into the Los Angeles community, proving that their mission-driven approach remained as strong as ever.