In choosing the team name, the Richardsons did not run focus groups with potential fans. Their intention had always been the ‘Panthers’; Jerry Richardson began driving a car with the license plate ‘PNTHRS’ near the end of 1989. By the time they had been announced as the 29th NFL team in October 1993, the Panthers’ logo and helmet design had already been finalized, but the uniform design was still under creation. After discussion, the Panthers organization decided on jerseys colored white, black, and blue, and pants colored white and silver. The exact tone of blue, which they decided would be “process blue” (a shade lighter than Duke’s and darker than North Carolina’s), was the most difficult color to choose. The team’s uniform has remained largely the same since its creation, with only minor alterations such as changing the sock color of the team’s black uniforms from blue to black and changing the team’s shoes from white to black. Richardson, a self-described traditionalist, has said that no major uniform changes will be made in his lifetime; the Panthers did, however, change their logo and logotype in 2012, the first such change in team history. According to the team, the changes were designed to give their logo an “aggressive, contemporary look” as well as to give it a more three-dimensional feel.