Atlantic Schooners Team History

On May 13, 1982, Maritime Professional Football Club Ltd. was granted a conditional expansion franchise by the Canadian Football League’s board of governors with unanimous approval. The team was to pay a $1.5 million expansion fee by May 1, 1983 and could begin play in 1984 if a suitable 30,000 seat stadium were built in time for the league opener that year. The ownership group was led by John Donoval, a Mississauga, Ontario truck executive, and J. I. Albrecht, former general manager of the Montreal Alouettes. Even before the franchise was officially awarded, Albrecht, who was working as a football consultant for Donoval, planned to hire Acadia Axemen head coach John Huard as the Schooners’ first head coach. As expected, Huard was named as head coach on the same day that the franchise was awarded. Nova Scotia industrialist, Robert Burns Cameron joined the ownership group on August 30, 1982 and was reported to have invested over 50% into the group.

On November 3, 1982, the team name Atlantic Schooners was officially announced by Albrecht at a press conference in Halifax, Nova Scotia. It was selected based on a study followed by a name-the-team contest in which “schooner” was the winning selection. Other names that were considered by Donoval were Atlantic Windjammers and Atlantic Storm. The goal was to have a team that would represent each of the four Atlantic provinces and become a regional team. The logo was a stylized “A” in the shape of a schooner that rode on four waves, each representing the four Atlantic provinces of Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland. The team colors were silver, maritime blue, nautical brass, and white

The Schooners proposed home was a 34,000-seat stadium located on leased land in the city of Dartmouth, Nova Scotia, said to be built at a cost of $6 million. When the franchise was awarded, it was still being debated between the mayors of Halifax and Dartmouth where the new stadium should be built as both wanted the team in their respective cities. However, neither the provincial or federal government were willing to contribute to the funding of the stadium. As described by senator Ray Perrault, minister of state for fitness and amateur sport, federal funds were only made available when a city was hosting an international event, such as the Olympic Games or Commonwealth Games. The Premier of Nova Scotia, John Buchanan, also stated that no provincial funding would be made available in any circumstance. The ownership group had purchased a scoreboard from the New England Patriots’ Sullivan Stadium for use in their new stadium.

Ultimately, the Schooners were unable to meet the deadlines set by the league, including the deadline for a financing plan for the new stadium. On June 16, 1983, Maritime Professional Football Club Ltd. withdrew their application for a franchise and refunded season ticket deposits. The ownership group’s withdrawal came one day before the league deadline because Donoval believed that a withdrawal rather than league rejection would make re-applying for a franchise easier. However, another franchise application never came to fruition.