The Seattle Kraken history began in 2021 as the NHL’s newest expansion team, bringing top-tier hockey back to Seattle. Every Seattle Kraken game has quickly become a highlight for fans, showcasing thrilling performances and a passionate atmosphere. With bold branding and a competitive roster, the team is already carving its place in league history.
The Seattle Kraken, approved by the NHL in 2018, have quickly become a captivating legend in hockey. Ron Francis, their experienced general manager, leads the team with a vision for success. After a slow start, the Kraken triumphed in their playoff debut and showed promise for future seasons. Their deep sea blue colors and unique logos pay homage to Seattle’s maritime heritage. With a diverse ownership group including Marshawn Lynch and Macklemore, the team has strong financial backing. The Kraken’s dedication to excellence on and off the ice is setting the stage for even greater achievements.
Established
2020
City
Seattle
League History
2021 – Present / National Hockey League
Team History
2021 – Present / Seattle Kraken
Nickname
Kraken – The Seattle Kraken, the newest addition to the National Hockey League (NHL), officially announced their team nickname on July 23rd. The name pays homage to a mythical sea creature that has been part of maritime lore for centuries and is deeply rooted in Pacific Northwest culture.
The Kraken is believed to have originated from Scandinavian folklore, where it was described as an enormous octopus-like creature capable of destroying entire ships with its massive tentacles. No wonder this fierce monster symbolized power and strength throughout maritime history – essential qualities in hockey!
Seattle Kraken Origin
Seattle's NHL franchise wanted their team name to be unique yet familiar, which led them to explore various nautical themes before deciding on “Kraken” as their official moniker. This decision reflects Seattle's strong connection with water — whether through fishing or sailing — making this choice even more meaningful for local fans who have grown up around these activities all their lives.
Furthermore, by incorporating “Kraken” into both its logo design and marketing campaigns, Seattle hopes to bring some extra excitement into what will already be an exciting season full of rivalries between teams across North America! With such a mighty mascot now representing them at every game they play–not just locally but nationally, too–it should come as no surprise if we start seeing more enthusiastic crowds cheering on the home side whenever they take center ice during any match-up this season!
Championship
Stanley Cup 0
Arena
2021 – Present / Climate Pledge Arena
Owner
2021 – Present / David Bonderman, Jerry Bruckheimer, and Tod Leiweke
- 2018
- 2020
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Formation of the Seattle Team
The NHL Board of Governors voted unanimously to approve Seattle’s expansion team on December 4, 2018. Seattle will begin to play in the 2021 – 2022 seasons as a member of the Pacific Division in the Western Conference; therefore the Arizona Coyotes will shift from the Pacific Division to the Central Division to balance out the four divisions at eight ... -
Release the Kraken
On July 23, 2020, the franchise officially announced their team name, the Seattle Kraken, as well as their team colors, branding, and home jersey. The event was held under the banner of “Release the Kraken,” a phrase popularized by the 1981 film Clash of the Titans and the 2010 remake.
Seattle Kraken History
The Seattle Kraken history began on December 4, 2018, when the NHL approved Seattle’s expansion team. This milestone marked the return of professional hockey to the city. Led by General Manager Ron Francis, a Hall of Famer known for his leadership and experience, the organization focused on building a competitive roster from the ground up. Their debut created instant buzz among fans, igniting anticipation for every Seattle Kraken game.
The unveiling of the team’s name, logo, and branding on July 23, 2020, further fueled excitement. Inspired by Seattle’s maritime culture, the name “Kraken” reflected mystery, power, and local heritage. Early rivalries developed quickly, particularly with the Vancouver Canucks and Calgary Flames, bringing high energy to every Seattle Kraken game and creating a dynamic atmosphere for fans across the region.
The Seattle Kraken history also includes strong broadcasting and media initiatives to reach fans worldwide. Games air on KJR-FM 93.3 and KJR 950 AM, while a major television partnership with Tegna ensures wide coverage. John Forslund leads television broadcasts, and Everett Fitzhugh handles radio play-by-play, making every Seattle Kraken game accessible with expert commentary and in-depth analysis.
The roster embodies the Seattle Kraken history of resilience and growth. With a focus on player development, team chemistry, and performance analysis, the franchise continues to improve its competitive edge. Strategic coaching and management decisions ensure every Seattle Kraken game reflects the team’s commitment to excellence.
The team’s diverse ownership group, including Marshawn Lynch, Macklemore, and Amazon Web Services CEO Andy Jassy, reflects a unique blend of sports, business, and entertainment. This influential backing helps shape the Seattle Kraken history both on and off the ice. Their AHL affiliate, the Coachella Valley Firebirds, supports player development and strengthens connections within the broader hockey community.
Kraken Achievements
The Seattle Kraken history features rapid milestones that few NHL expansion teams achieve so quickly. Despite finishing at the bottom of the Pacific Division in their inaugural season, the team bounced back in their second season to earn their first playoff berth. They captured national attention during the 2023 Stanley Cup Playoffs by eliminating the defending champion Colorado Avalanche, winning their first-ever playoff series. This achievement positioned the team as a formidable contender and made every Seattle Kraken game a must-watch event.
The Kraken’s roster has showcased standout performances from players like Matty Beniers, Jaden Schwartz, and Philipp Grubauer, who helped define their early seasons. This mix of veteran leadership and young talent highlights the franchise’s potential for continued success and ensures that each Seattle Kraken game continues to push the team’s legacy forward.
Distinctive branding is a key part of the Seattle Kraken history. Their deep sea blue uniforms, inspired by the Pacific Northwest’s maritime roots, feature a bold primary logo with a mythical kraken tentacle and a secondary logo combining an anchor with the iconic Space Needle. The mascot, Buoy the sea troll, introduced before the 2022–23 season, adds a playful presence and strengthens the team’s identity, making every Seattle Kraken game a full fan experience.
Central to the Seattle Kraken history is its deep connection with fans and the Seattle community. Through outreach programs, local events, and social media engagement, the team fosters strong relationships with supporters. This approach enhances the excitement of every Seattle Kraken game, turning it into more than just a sporting event but a celebration of hockey’s return to the Pacific Northwest.
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Retired Number
99 Wayne Gretzky
*Blue is this team’s history
