Dukes Primary LogoDukes Alternate LogoDukes Wordmark LogoCollege Sports Established 1908 Location Harrisonburg, Virginia College Name James Madison University Collegiate History 1979 – Present / NCAA Division I Conference History 2022 – Present / Sun Belt Conference 1979 – 2022 / Colonial Athletic Association Nickname Dukes – The James Madison Dukes have a long and storied history in the NCAA. Their …