In January 2021, the club rebranded as Montreal CF or Club de Foot Montréal, with Saputo saying “It’s hard to let go of things you love. But here’s the reality — to make an impact, we need to retire the Impact.” A new logo featuring a snowflake was also introduced, taking influence from the logos for Montreal’s hosting of the 1976 Summer Olympics and Expo 67. As part of the rebranding, the club unveiled a new badge and colors. The club’s new official colors are Impact Black, Ice Gray, and Sacré Bleu.