By 1966, Paul Brown wanted to become involved in professional football again. James A. Rhodes, then the governor of Ohio, convinced Brown that Ohio needed a second team. Cincinnati was deemed the logical choice, in essence, splitting the state. In 1967 a Cincinnati-based ownership group led by Paul Brown was granted a franchise in the American Football League.

Brown named the team the Bengals in order “to give it a link with past professional football in Cincinnati.” Another Bengals team existed in the city and played in a previous American Football League from 1937 to 1942. Possibly as an insult to Art Modell, Paul Brown chose the exact shade of orange used by his former team. He added black as the secondary color. Brown chose a very simple logo: the word “BENGALS” in black lettering. Ironically, one of the potential helmet designs Brown rejected was a striped motif that was similar to the one featuring the “varicose pumpkin” helmets adopted by the team in 1981 and which is still in use to this day; however, that design featured orange stripes on a black helmet which were more uniform in width.

In 1970 the Bengals moved to play at Riverfront Stadium, a home they shared with the Cincinnati Reds until the team moved to Paul Brown Stadium in 2000. Despite Cincinnati’s love of baseball, it was the prospect of a professional football team that finally moved the city to end twenty years of discussion and build a new stadium on the downtown riverfront. After playing for two seasons at Nippert Stadium on the University of Cincinnati campus, the Bengals built on the Reds’ success in the stadium’s first year when they recorded their first winning season and first playoff appearance in 1970, just their third year of existence. Riverfront Stadium is seating for 56,200.

Paul Brown Stadium is an American sports stadium located in Cincinnati, Ohio. It is the home venue of the Cincinnati Bengals of the National Football League. It opened on August 19, 2000. The stadium was named after Bengals’ founder Paul Brown. The stadium is located on approximately 22 acres of land and has a listed capacity of 65,535. Paul Brown Stadium is nicknamed “The Jungle”, an allusion not only to the namesake Bengal tiger’s natural habitat, but the Guns N’ Roses song “Welcome to the Jungle”.

Paul Brown, legendary NFL personality and innovator, died in 1991. He had already transferred control to his son, Mike Brown, but was reported to still influence the daily operations of the team. Shortly after his death, the Bengals’ fortunes changed for the worse for a long time.