In 1980, after just a few months, Zingale sold the team to Nationwide Advertising magnate Ted Stepien on April 12, 1980. The new owner oversaw the hiring and firing of a succession of coaches and was involved in making a number of poor trade and free agent signing decisions. The result of Stepien’s questionable trading acumen was the loss of several of the team’s first-round draft picks, which led to a rule change in the NBA prohibiting teams from trading away first-round draft picks in consecutive years. This rule is known as the “Ted Stepien Rule.”

Though Stepien eventually threatened to move the franchise to Toronto and rename it the Toronto Towers, brothers George and Gordon Gund purchased the franchise in the mid-1980s and decided to keep the team in Cleveland. Shortly after purchasing the Cavaliers in 1983, the Gunds changed the team colors from wine and gold to burnt orange and navy blue. Furthermore, they officially adopted “Cavs” as a shorter nickname for marketing purposes, as it had been used unofficially by fans and headline writers since the team’s inception.

With the Cavaliers out of the playoffs, the focus then turned to James’ impending free agency. On July 8, 2010, James announced in a nationally televised one-hour special titled The Decision on ESPN that he would be signing with the Miami Heat. The repercussions of this announcement left many in the city of Cleveland infuriated and feeling betrayed. A number of LeBron James jerseys were burned, and the famous Nike “Witness” mural of James in downtown Cleveland was immediately taken down.

Shortly after James made his announcement, Dan Gilbert, the owner of the Cavaliers, announced in an open letter on the Cavaliers website (since dubbed as “The Letter” by some) that James’ decision was a “cowardly betrayal” and promised an NBA championship for the Cleveland Cavaliers before LeBron James wins one, although James would win a championship before the Cavaliers with the Heat’s championship in 2012. Despite being ridiculed for the letter by the media, Cleveland fans embraced the owner, even offering to pay the $100,000 fine given by the NBA.

On June 25, 2014, James opted out of his contract with the Heat, officially becoming an unrestricted free agent on July 1. On July 11, he revealed via a first-person essay in Sports Illustrated that he intended to rejoin the Cavaliers. In contrast to The Decision, his announcement to return to Cleveland was well received. On July 12, he officially signed with the team. A month after James’ signing, the Cavaliers acquired Kevin Love from the Minnesota Timberwolves, forming a new star trio along with Kyrie Irving.

The 2016 NBA Playoffs were the postseason tournament of the National Basketball Association (NBA)’s 2015 – 2016 season. The tournament ended with the Eastern Conference champion Cleveland Cavaliers defeating the Western Conference champion Golden State Warriors 4 games to 3 in the NBA Finals. LeBron James was named NBA Finals MVP.