Dallas was awarded a Major League Soccer franchise on June 6, 1995, the same day as teams were awarded to Kansas City and Colorado. The team was given its name for the burning in the Texan oilfields and the state’s hot weather. On October 17, former Mexico international Hugo Sánchez was designated to the team as their first player. Initially ...
Here is a an abandoned brand identity from the early years of Major League Soccer. The Dallas Burn were one of 10 founding franchises for MLS in 1996. The club plays on today as “FC Dallas” following a 2004 brand re-boot that preceded the opening of the team’s soccer-specific stadium, Pizza Hut Park, in 2005.
1996 – Present / Major League Soccer
2005 – Present / FC Dallas
1995 – 2004 / Dallas Burn
Burn - The team’s nickname stemmed from uncontrollable fires burning in the Texas oilfields and the fact that Texas is hot. Despite being associated with fire, the Burn’s logo was Trogdor the Horse-inator... a lightning dragon horse?
MLS Cups 0
2005 – Present / Toyota Stadium
2003 / Dragon Stadium
1996 – 2002, 2004 – 2005 / Cotton Bowl
2006 – Present / Clark Hunt
2001 – 2006 / Lamar Hunt
1995 – 2001 / Major League Soccer
*Blue is this team’s history