Ringsby sold the team to San Diego businessmen Frank Goldberg and Bud Fischer in 1972. In 1974, in anticipation of moving into the NBA, and the new McNichols Arena the franchise held a contest to choose a new team nickname, as “Rockets” was already in use by the Houston Rockets. The winning choice was “Nuggets,” in honor of the original Nuggets team in Denver from 1948 – 1950, the last year as a charter member of the NBA. Their new logo was a miner “discovering” an ABA ball. Goldberg and Fischer in turn sold the team to a local investment group in 1976.

With the drafting and signing of future hall of fame player David Thompson out of North Carolina State, Marvin Webster and the acquisitions of Dan Issel and Bobby Jones and with Larry Brown coaching, they had their best seasons in team history in their first two seasons as the Nuggets. Playing in the Denver Auditorium Arena for the last season the 1974–75 team went 65-16, including a 40-2 record at home. However, a quick playoff exit followed.

The Nuggets and Nets had actually applied to join the NBA in 1975, but were forced to stay in the ABA by a court order. The Nuggets continued their strong play early on in the NBA, as they won division titles in their first two seasons in the league, and missed a third by a single game. However, neither of these teams were ultimately successful in the postseason. Similarly to the other new NBA teams, the Nuggets were given many financial issues including a 2 million dollar entry fee. Red McCombs bought the team in 1978.

Pepsi Center was constructed as part of a large six-year sporting venue upgrade in Denver along with Coors Field, home of the Colorado Rockies, and Sports Authority Field at Mile High (formerly Invesco Field at Mile High), home of the Denver Broncos. The complex was constructed to be readily accessible. The arena is situated at Speer Boulevard, a main thoroughfare in downtown Denver, and is served by 2 nearby exits off Interstate 25. A light rail station is on the western side of the complex.

Ground was broken for the arena on November 20, 1997, on the 4.6-acre (19,000 m2) site. Its completion in October 1999. Also included in the complex are a basketball practice facility used by the Nuggets, and the Blue Sky Grill, a restaurant accessible from within and outside the Center itself.

Kroenke Sports Enterprise also owns Pepsi Center in Denver, home of the Nuggets and Avalanche, and co-owns Dick’s Sporting Goods Park in Commerce City, home of the Rapids. Both venues were built by his development company. In 2004, Kroenke launched his own competitor to FSN Rocky Mountain (now known as Root Sports Rocky Mountain), Altitude, a new regional sports network which became the official broadcaster for both of Kroenke’s teams on launch. Kroenke also established TicketHorse, a ticket company that provides in-house sales for all of his teams.

Kroenke Sports Enterprise also owns Pepsi Center in Denver, home of the Nuggets and Avalanche, and co-owns Dick’s Sporting Goods Park in Commerce City, home of the Rapids. Both venues were built by his development company. In 2004, Kroenke launched his own competitor to FSN Rocky Mountain (now known as Root Sports Rocky Mountain), Altitude, a new regional sports network which became the official broadcaster for both of Kroenke’s teams on launch. Kroenke also established TicketHorse, a ticket company that provides in-house sales for all of his teams.

On February 22, 2011, after months of speculation that he wanted to leave the Nuggets, Carmelo Anthony was traded along with Chauncey Billups, Anthony Carter, Shelden Williams and Renaldo Balkman to the New York Knicks in a multi-player deal also involving the Minnesota Timberwolves in which the Nuggets received Wilson Chandler, Raymond Felton, Danilo Gallinari, Timofey Mozgov and Kosta Koufos. On the day when the trade was done, the Nuggets were left with 9 players to play against the Memphis Grizzlies.