Golden Bears Primary LogoGolden Bears Alternate LogoGolden Bears Wordmark LogoGolden Bears Team MerchCollege Sports Established 1915 Location Berkeley, California College Name University of California, Berkeley Collegiate History 1973 – Present / NCAA Division 1 1915 – 1973 / University Division of the NCAA Conference History 2010 – Present / Big 12 Conference 1978 – 2010 / Pacific 10 1964 – …