Bruins Primary LogoBruins Alternate LogoBruins Wordmark LogoBruins Team MerchCollege Sports Established 1924 Location Los Angeles, California College Name University of California, Los Angeles Collegiate History 1973 – Present / NCAA Division 1 1924 – 1973 / University Division of the NCAA Conference History 2010 – Present / PAC -12 Conference 1978 – 2010 / Pacific 10 1964 – 1978 / …